How can influence, marketing, and public development be reimagined to better serve people, planet, and prosperity? This session, led by Ascend Agency, explores how strategic communication and systems-level thinking can spur sustainability in an era defined by climate risk, corruption, and lagging infrastructure. Through an interactive dialogue, participants will examine how influence can be used responsibly to shape smarter policy, stronger institutions, and more accountable decision-making.
Grounded in Ascend Agency’s belief that “a better tomorrow starts with sound public development today,” this event emphasizes the 7As of Advancement framework (audience, advantages, agents, analytics, accountability, ambition, and assets) as a practical tool for changemakers. From ethical marketing and data-driven strategy to accountability in public and private sectors, the discussion will focus on real-world applications that turn awareness into action.
Join us to explore how influence, when guided by ambition and accountability, can become a force for sustainable development and collective progress.
