{"id":411977,"date":"2026-01-09T11:49:00","date_gmt":"2026-01-09T09:49:00","guid":{"rendered":"https:\/\/www.learning-planet.org\/?post_type=speaker&#038;p=411977"},"modified":"2026-01-09T11:49:00","modified_gmt":"2026-01-09T09:49:00","slug":"laurence-picard","status":"publish","type":"speaker","link":"https:\/\/www.learning-planet.org\/fr\/speaker\/laurence-picard\/","title":{"rendered":"Laurence Picard"},"content":{"rendered":"<p>Engag\u00e9e dans la transition durable, avec une solide exp\u00e9rience cdans des grands groupes en \u00e9tudes marketing et innovation centr\u00e9e utilisateur, Laurence accompagne les \u00e9quipes marketing dans la transformation de leur offre, depuis la vision strat\u00e9gique jusqu\u2019\u00e0 la mise en place d\u2019une offre durable.<br \/>\nUn accompagnement de changement sur 3 axes :<br \/>\n\u2022 Comprendre les enjeux de la transition durable pour l\u2019entreprise<br \/>\n\u2022 D\u00e9finir et mettre en place la strat\u00e9gie marketing<br \/>\n\u2022 Repenser les leviers marketing et les outils d\u2019\u00e9tudes consommateurs \/utilisateurs\/citoyens<\/p>","protected":false},"featured_media":411976,"template":"","event-label":[166],"edition":[3837],"class_list":["post-411977","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","event-label-festival-de-lapprendre","edition-3837"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/speaker\/411977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/types\/speaker"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/media\/411976"}],"wp:attachment":[{"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/media?parent=411977"}],"wp:term":[{"taxonomy":"event-label","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/event-label?post=411977"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/edition?post=411977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}