{"id":397099,"date":"2023-12-22T20:05:43","date_gmt":"2023-12-22T18:05:43","guid":{"rendered":"https:\/\/lpfestival.onpressidium.com\/?post_type=event&#038;p=397099"},"modified":"2023-12-23T13:01:00","modified_gmt":"2023-12-23T11:01:00","slug":"comment-utiliser-la-data-dans-sa-strategie-growth-pour-comprendre-son-audience","status":"publish","type":"event","link":"https:\/\/www.learning-planet.org\/fr\/event\/comment-utiliser-la-data-dans-sa-strategie-growth-pour-comprendre-son-audience\/","title":{"rendered":"Comment utiliser la data dans sa strat\u00e9gie Growth pour comprendre son audience ?"},"content":{"rendered":"<p>Trouver la bonne personne, au bon endroit, au bon moment.<br \/>\nVous l&#039;avez tous d\u00e9j\u00e0 entendu en amour ! Mais c&#039;est aussi valable dans le Growth Marketing.<\/p>\n<p>Sauf qu&#039;en amour, \u00e7&#039;est la chance qui vous y am\u00e8ne.<br \/>\nDans le Growth, c&#039;est la magie de la data ????<\/p>\n<p>La Data, c\u2019est l\u2019or noir du 21\u00e8me si\u00e8cle, surtout dans le Growth !<\/p>\n<p>Elle vous permet de mieux comprendre VOTRE audience en analysant ses comportements, ses pr\u00e9f\u00e9rences et ses besoins et :<\/p>\n<p>???? Identifier les canaux d&#039;acquisition Growth les plus pertinents<br \/>\n???? Cr\u00e9er des contenus de qualit\u00e9 en Marketing &amp; Communication<br \/>\n???? Augmenter l&#039;acquisition de prospects qualifi\u00e9s pour les sales<br \/>\n???? Booster la croissance de votre business ????<\/p>\n<p>Mais comment s&#039;y prendre ?<\/p>\n<p>C&#039;est le sujet de notre prochain Lion Lunch : Comment utiliser la data dans sa strat\u00e9gie Growth pour comprendre son audience ?<\/p>\n<p>Avec Kany Diakhat\u00e9, Growth Marketer chez Sport Heroes, forte d&#039;une exp\u00e9rience de +8 ans dans le Marketing digital, et alumni Growth de Lion ????<\/p>\n<p>Inscription obligatoire sur Livestorm.<\/p>","protected":false},"featured_media":0,"template":"","event-label":[166],"event-city":[],"event-country":[],"edition":[3743],"track":[],"event-sdg":[1205,1366],"event-format":[1259],"target-participant":[1207],"topic":[43,51],"class_list":["post-397099","event","type-event","status-publish","hentry","event-label-festival-de-lapprendre","edition-3743","event-sdg-goal-4-quality-education","event-sdg-goal-9-industry-innovation-and-infrastructure","event-format-masterclass","target-participant-general-public","topic-lifelong-learning","topic-ai-edtech"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/event\/397099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/types\/event"}],"wp:attachment":[{"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/media?parent=397099"}],"wp:term":[{"taxonomy":"event-label","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/event-label?post=397099"},{"taxonomy":"event-city","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/event-city?post=397099"},{"taxonomy":"event-country","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/event-country?post=397099"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/edition?post=397099"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/track?post=397099"},{"taxonomy":"event-sdg","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/event-sdg?post=397099"},{"taxonomy":"event-format","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/event-format?post=397099"},{"taxonomy":"target-participant","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/target-participant?post=397099"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.learning-planet.org\/fr\/wp-json\/wp\/v2\/topic?post=397099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}